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Alston Elliot

Alston Elliot provides premium data-driven graphics solutions for live sports broadcasts, deemed the last live TV event as many other programmes have moved to catch-up streaming. This makes sports coverage uniquely appealing to broadcasters and advertisers. Inflexion backed the buyout of Alston Elliot in December 2017.

  • Sector

    Technology

  • Headquarters

    Hertfordshire, UK

  • Fund

    Enterprise

  • Investment date

    December 2017

  • Status

    Current

The company 

The business was founded in 1992 initially to provide computerised graphics to the BBC for its coverage of test cricket and World Snooker events. Today the business employs more than 100 people across offices in London, Johannesburg, New Delhi and Melbourne and serves clients including Sky, BT, ESPN, Fox, Star, SuperSport and the BBC. With live sports bucking the trend for catch-up, broadcasters are competing fiercely for rights over prime sports content. New technologies are powering the rapid growth of sports viewing “on-the-move” through mobile devices, creating a fresh channel for data-driven sports graphics.

The Inflexion difference

Inflexion’s in-house digital team is well placed to work with Alston Elliot’s management as it develops its next-generation software to improve the quality of its offering, while our in-country experts across Brazil, India and China are supporting the company’s international growth.

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