Inflexion, a leading European mid-market private equity firm, is pleased to announce that it has agreed an investment in Manucurist, the international innovative nail care brand known for its plant-based, non-damaging, vegan formulations. The investment is being made by Inflexion's Enterprise Fund VI.
Founded in 2016 and headquartered in Paris, Manucurist is a French nail care brand known for pioneering the at-home LED gel manicure and for its targeted care on all nail types. The brand is sold through a global omni-channel model spanning direct-to-consumer, retail and pharmacy, with a growing presence in the US, the UK and across Europe, reaching more than 40 countries.
Inflexion will support Manucurist's founders and management team as they accelerate international expansion, with a particular focus on the US and further retail rollout, alongside continued growth in digital and marketplace channels. Inflexion will also support investment in the team, systems and new product development to build Manucurist into a global leader across all nail categories.
The investment builds on Inflexion's strong track record of backing entrepreneurial consumer and beauty businesses. Inflexion previously supported the global growth of Medik8, the British skincare brand, helping it scale internationally and expand across channels ahead of its sale to L'Oréal, with Inflexion retaining a minority shareholding to support the brand's next phase of growth. During Inflexion’s four-year investment, Medik8 more than quadrupled sales and tripled headcount.
Manucurist is exactly the kind of business we like to back – a brilliant founder-led brand that has disrupted the market through product innovation and outstanding brand execution. We are extremely excited to support the team to accelerate its international growth story, particularly in the US, and to help build it into the global leader in clean nail care.
From the start, my conviction has been that beauty and nail integrity should never be a compromise. That is how we have shaped products and a brand that actually takes care of our consumers' nails. We are proud to have a community of more than 1 million followers, who are our best spokespeople, and this growing community requires more innovation and retail investment from us to meet their needs. In Inflexion, we have found a partner who shares that vision and has a proven record of helping founder-led brands grow internationally. We look forward to working together on the next stage of our journey.
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