Manucurist

About 

Inflexion is backing Manucurist, the Paris-based nail care brand known for its plant-based, non-damaging formulations, to accelerate its international growth and build it into the global leader in clean nail care.

Founded in 2016, Manucurist is known for pioneering the at-home LED gel manicure and for its targeted care across all nail types. The brand sells through a global omnichannel model spanning direct-to-consumer, retail and pharmacy, reaching more than 40 countries, with a growing presence in the US, the UK and across Europe. It is supported by a community of more than one million followers.

Value acceleration 

Inflexion is supporting Manucurist’s founders and management team as they expand internationally, with a particular focus on the US and a further retail roll-out, alongside continued growth in digital and marketplace channels. Inflexion is also backing investment in the team, systems and new product development as Manucurist builds towards global leadership across all nail categories.

The partnership draws on Inflexion’s track record of backing entrepreneurial beauty brands, including British skincare brand Medik8, which more than quadrupled sales during Inflexion’s investment as it scaled internationally, ahead of its sale to L’Oréal.