Sector Technology, media and telecoms
Location London, UK
Investment type Buyout
Date September 2016
Status Current
Non-Executive Directors Gareth Healy, Tom Green

Group IMD

The company

Founded in 1996, Group IMD is a market leading technology business and cloud-based provider of distribution workflow for the global advertising industry. Headquartered in London, the business automates the distribution workflow of video advertisements from advertising agencies and production companies to broadcasters and the online video industry.

Group IMD connects over 2,500 clients and 14,000 digital and linear media channels in more than 100 countries. Its proprietary platform, IMD Cloud, is the only global, fully-automated, entirely cloud-native platform for broadcast-grade, video advertising distribution workflow. With mission-critical technology, IMD Cloud is relied upon to proficiently distribute a significant proportion of video advertising in many markets.

Group IMD has grown strongly, recently expanding into South America and China. The company operates in the global market for advertising distribution which is currently valued at c.£300m and forecast to grow at 15% per annum.

Growth strategy

The highly experienced, ambitious management team of Group IMD sought an investment partner who could help support further international expansion, target selected acquisitions to extend Group IMD’s product offering and invest in its leading cloud-based technology platform.

The Inflexion difference

Inflexion is well placed to support Group IMD’s next phase of growth; we have extensive TMT experience through our investments in Mobica, CableCom and Reward Gateway amongst others, local experts in the company’s key growth markets of Asia and South America and an in-house Digital Director with a background in the advertising industry. We appointed highly experienced media Chairman Iain Fergusson.