Sector Technology, media and telecoms
Location Hertfordshire, UK
Investment type Buyout
Date January 2018
Status Current
Non-Executive Directors Andrew Mainwaring; Richard Wootten

Alston Elliot

The company

Alston Elliot is a leading provider of premium data-driven graphics solutions for live sports broadcasts. The business was founded in 1992 to initially provide computerised graphics to the BBC for its coverage of test cricket and World Snooker events. Today the business employs more than 100 people across offices in London, Johannesburg, New Delhi and Melbourne and serves clients including Sky, BT, ESPN, Fox, Star, SuperSport and the BBC.

Growth strategy

Sport is widely considered to be the last live TV event as many other programmes have moved to catch-up streaming services, and this makes it uniquely appealing to broadcasters and advertisers. As a result, broadcasters are competing fiercely for rights over prime sports content. Additionally they are broadening coverage in women’s sport, “lower league” exposure and new activities to fill the expanding airtime, much of which requires the support of Alston Elliot’s services to enhance the action.

New technologies are powering the rapid growth of sports viewing “on-the-move” through mobile devices creating a fresh channel for data-driven sports graphics. Alston Elliot is partnering with some of the leading technology providers in the sector to maximise its position in this new market.

The Inflexion difference

Inflexion’s in-house digital expertise will support the management team in its development of next-generation software to improve the quality of its services as well as to future-proof the business. Our in-country experts across Brazil, India and China will aid the continued international growth. As part of the transaction, we have appointed a highly experienced Chairman.