Nodor

About 

Inflexion is working with family founders of Nodor Group, the global market leader in premium darts, dartboards and accessories, to grow the business through geographic and channel expansion. 

Nodor’s key brands, Winmau and Red Dragon, are the names behind many of the world’s most talented professionals, and the world’s most advanced equipment. Headquartered in the UK, the business distributes to over 100 countries worldwide via its strong B2B networks and direct-to-consumer (D2C) channels. Nodor manufactures its products in-house, and its purpose-built industry-specific facility allows it to set new standards in craftsmanship, quality and technological innovation across one of the fastest growing sports globally. In 2024 Nodor was awarded with the King’s Award for Enterprise for International Trade recognising its global excellence.

Value acceleration 

Inflexion’s Digital team is helping expand Nodor’s D2C capabilities, supporting a global digital brand presence through social media and online communities.

The acquisition in 2025 of autoscoring business Autodarts in Germany is bringing more to the game and deepening customer engagement through data and gamification as well as new at-home and online playing experiences.

The investment also facilitated the planned retirement of Alex Bluck and ushered in a fresh leadership team.