Inflexion sells investment in Vivona Brands to Webster Equity Partners

Inflexion is pleased to announce it has agreed to sell Vivona Brands to specialist US branded consumer and healthcare services investor Webster Equity Partners.

Vivona Brands (formerly NPW) was founded in 1992 and delivers on-trend beauty, wellbeing and lifestyle brands to global fast-fashion and beauty-savvy consumers. Vivona’s products are sold internationally through partnerships with major tier 1 retailers including Ulta Beauty, CVS, Walgreens and Target in the US and Sephora, Superdrug and Boots in EMEA.

Under Inflexion’s stewardship the business has been repositioned for growth, mainly in the US and by introducing new products with a focus on the high growth wellness and beauty categories. Inflexion has supported the development of the global infrastructure to grow the business internationally.