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Create and Craft, a division of Ideal Shopping Direct, announces a strategic partnership with US crafting specialists

Ideal Shopping Direct is pleased to announce that its craft division, Craft Retail Group (CRG), has partnered with Jo-Ann Fabric and Craft Stores ahead of the launch of CRG’s Create and Craft TV format in the US. Create and Craft’s 24hr TV Shopping network will launch early December 2014. The broadcast will be available online, on smart devices and via an App.

Craft Retail Group Managing Director, Tony Sheridan, commented, “I’m delighted to announce Create and Craft’s ground-breaking partnership with Jo-Ann Fabric and Craft Stores. With Jo-Ann on board, this exciting venture will introduce US craft consumers to a truly unique retail experience.”

Ideal Shopping Direct CEO, Mike Hancox commented, “launching our new dedicated craft network into the US craft market with such a large and well-known partner as Jo-Ann Fabric and Craft Stores is a fantastic testament to our vision of creating a new dimension in the marketplace. Jo-Ann was the natural choice for us, and I’m thrilled they will be partnering with us in the creation of daily shows.”