Ultimate Performance

Ultimate Performance is a unique global, premium health and fitness platform. In 2024, Inflexion’s Enterprise Fund V invested in the business to drive its growth in the UK and internationally.

  • Sector


  • Headquarters

    Manchester, UK

  • Fund


  • Investment date

    April 2024

  • Status


The company

Ultimate Performance was founded in 2009 and delivers high-end personalised training and nutrition programmes with a focus on clients making a significant lifestyle change.  The business delivers its programmes from 24 sites with a team of over 450 employees including 350 personal trainers, across the UK, US, the Middle East, Asia and Australia.  Ultimate Performance programmes are market leading with very high satisfaction scores from both clients and the personal trainers who build their careers backed by Ultimate Performance.

The Inflexion difference

Inflexion’s investment will support Ultimate Performance’s strategy to double down on the strength of the core personal training proposition and continue rolling this out across the world.

Inflexion is backing the existing management team of Steve Brice (who is now stepping up to become Group CEO), Sean Murphy (Chief Personal Training Officer) and Mark Bohannon (Chief Experience Officer) all of whom have worked with founder Nick Mitchell for a number of years.  Simon McMurtrie, former Chair of Inflexion’s successful investment Virgin Experience Days, will be joining as Chair and Christian Jennings, former CFO of Virgin Experience Days, will be joining the team as CFO.

Press releases