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The Goat Agency

The Goat Agency (“Goat”), is a global social media and influencer marketing agency focused on helping big brands to use influencer marketing effectively. In March 2021, Inflexion's Enterprise Fund invested in the market-leading company to support its ambitious growth trajectory.

  • Sector

    Business services

  • Headquarters

    London, UK

  • Fund

    Enterprise

  • Investment date

    March 2021

  • Status

    Current

The company

Founded in 2015, Goat is a social media marketing agency focused on helping big brands to use influencer marketing effectively. It couples a data-led approach with deep industry insight to help large blue-chip corporates such as Dell, King and Tesco, reach niche audiences at scale through the use of influencers. Goat is headquartered in London, with 112 staff split between the UK, US and Asia.  The business has grown rapidly since foundation with revenues growing at over 60% per year. Goat continues to be led by its founders Nick Cooke, Harry Hugo and Arron Shepherd.

The Inflexion difference

Inflexion will work with Goat to sustain its impressive growth trajectory in international markets, with support from Inflexion’s in-country experts. Goat’s data-led approach will be expanded with the help of Inflexion’s network of Digital Associates and organic growth through its best-in-class service will be accelerated.

Press releases