NAHL Group is a well-recognised and trusted brand with a highly cash generative business model and we are delighted that investors recognised the potential that exists for further growth in our market.
Russell Atkinson,
CEO, NAHL Group plc
National Accident Helpline
Inflexion invested in National Accident Helpline Group ("NAHL") in 2009. Following five years of organic and acquisitive growth, NAHL listed on the AIM market of the London Stock Exchange, with a market capitalisation of £82m in May 2014.
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Sector
Business services
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Headquarters
Kettering, UK
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Fund
Partnership Capital
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Investment date
October 2009 - May 2014
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Status
Realised
The company
NAHL was previously Consumer Champion Group and the clear market leader with a respected brand. It is the UK’s leading consumer marketing business focused on the personal injury market, providing solicitor firms with new customers and associated services.
The Inflexion investment
Inflexion backed the business in October 2009.
The Inflexion difference
Inflexion worked closely with NAHL’s ambitious management team to implement strategic changes that have driven the company’s impressive growth over their five-year partnership. Together they created ‘The Underdog’, an animated marketing campaign which drove a 50% increase in enquiry volumes in 2013 compared to pre-Underdog levels.
During the period of our investment, NAHL’s earnings grew by around 30%.
Press releases