National Accident Helpline

About 

Inflexion supported the growth of National Accident Helpline Group for five years, boosting earnings by 30% through organic and acquisitive growth before listing it on LSE’s AIM. 

NAHL (previously Consumer Champion Group) is the UK’s leading consumer marketing business focused on the personal injury market, providing solicitor firms, helping to connect people with appropriate solicitor firms and other associated services. 

Value acceleration 

Inflexion worked closely with NAHL’s ambitious management team to implement strategic changes that drove the company’s impressive growth over their partnership. Together they created ‘The Underdog’, an animated marketing campaign which drove a 50% increase in enquiry volumes in 2013 compared to pre-Underdog levels. During the period of our investment, NAHL’s earnings grew by around 30%.