National Accident Helpline

Inflexion invested in National Accident Helpline Group ("NAHL") in 2009. Following five years of organic and acquisitive growth, NAHL listed on the AIM market of the London Stock Exchange, with a market capitalisation of £82m in 2014.

  • Sector

    Business services

  • Headquarters

    Kettering, UK

  • Fund

    Partnership Capital

  • Investment date

    October 2009 - May 2014

  • Status



The company

NAHL was previously Consumer Champion Group and the clear market leader with a respected brand. It is the UK’s leading consumer marketing business focused on the personal injury market, providing solicitor firms with new customers and associated services.

The Inflexion investment

Inflexion backed the business in October 2009.

The Inflexion difference

Inflexion worked closely with NAHL’s ambitious management team to implement strategic changes that have driven the company’s impressive growth over their five-year partnership. Together they created ‘The Underdog’, an animated marketing campaign which drove a 50% increase in enquiry volumes in 2013 compared to pre-Underdog levels.

During the period of our investment, NAHL’s earnings grew by around 30%.

Press releases