The company

Kynetec delivers innovative data-driven market information to the agriculture and animal health markets, providing detailed insight into their customers’ end markets and strategic opportunities. The business was founded in 2002, and at the time of sale had a global team across over 30 countries, comprising more than 250 research professionals, 250 skilled interviewers and a network of more than 80 partners. The business serves a wide range of long-standing blue-chip customers.

The Inflexion investment

In 2016 Inflexion carved Kynetec out of its listed German parent GfK. The company subsequently embarked on an ambitious growth journey, with significant investment into technology and acquisitive-led growth, including the transformational purchase of Germany-based Kleffmann Group. The successful partnership with Inflexion strengthened the firm’s operations in North and South America, Asia and Europe, resulting in a global business operating in 30 countries. 

The Inflexion difference

We used our carve-out experience, internationalisation and M&A expertise to drive growth for Kynetec. After a complex carve-out from a German corporate, Inflexion established Kynetec as an independent standalone company. Our in-country expert in Brazil supported the opening of Kynetec's Latin American business and our M&A experience helped Kynetec to acquire its largest competitor in Central Europe and Latin America, as well as four additional complementary acquisitions which added new geographies and products. 

We have made important progress growing Kynetec and are proud of our accomplishments since the company was founded in 2002. Just over a year ago, we took a meaningful step expanding our global footprint and capabilities with the acquisition of Kleffmann Group. Inflexion’s support made such growth opportunities possible on our journey to become a global market leader of data and insights in agriculture and animal health.

Daniel Wirth,

CEO, Kynetec