The company 

Based in Southampton, Autofutura was founded in 2002 as an automotive data and software company. Its sales, retention and forecasting products support clients including automotive finance providers, dealers and manufacturers such as JLR, Fiat Chrysler, Volkswagen and Vauxhall. In February 2021, Autofutura acquired Chrysalis Loyalty and two months later, the combined business was merged with GForces, the leading automotive e-commerce software provider, to create an enlarged group offering complementary automotive retail software. In July 2021, ATG acquired Salesmaster to bring real time inventory management capability into the group.

The Inflexion difference

ATG is well positioned for future growth in a large, global market. Upon the original Autofutura investment, Inflexion introduced sector specialist David Riemenschneider as Chairman, who is working alongside the management team to develop new and existing relationships in the automotive industry. We are supporting the business through strategic M&A, to expand internationally, as well as investing further in the technology and product offering.

The Inflexion team have been amazing in India and Asia as well as the rest of the international team. The Digital team have done an absolutely fantastic job bringing in some third-party support. And now we've just kicked off a process to hire a CTO with the help of the Inflexion Talent team, which will be transformative for the business.

Christian Erlandson,

CEO, Automotive Transformation Group