The investment from Inflexion has enabled us to scale faster through M&A and expand our product and service range. The Inflexion team have helped us navigate the complexity of integrating four businesses while maintaining high service levels. As CEO, having engaged and aligned investors is a major help in delivering our strategy.

Tim Smith CEO, Automotive Transformation Group

About 

Automotive Transformation Group was created by the Inflexion-led merger of Autofutura and GForces in 2021.  

ATG is a leading provider of digital retailing solutions to the automotive sector, was formed when Inflexion merged Autofutura, in which it invested in 2019, with GForces. This strategic move led to the creation of ATG, which Inflexion later sold to Keyloop, a leading global automotive technology company.

Value acceleration 

Inflexion invested in Autofutura initially in 2019 and subsequently drove the transformational merger with GForces in 2020, followed by the acquisitions of Chrysalis and Salesmaster in 2021. The enlarged group rebranded as ATG and Inflexion supported the integration and global roll-out of its technology to deliver the first truly omnichannel retail solution for the automotive industry. During the ownership period, Inflexion supported an international roll-out strategy across Europe and the Middle East, as well as strengthened and professionalised the management team for the next stage of growth. Inflexion supported the business by providing significant technology enhancement.

4
x

EBITDA Growth

3

acquisitions

The investment from Inflexion has enabled us to scale faster through M&A and expand our product and service range. The Inflexion team have helped us navigate the complexity of integrating four businesses while maintaining high service levels. As CEO, having engaged and aligned investors is a major help in delivering our strategy.

Tim Smith CEO, Automotive Transformation Group