Cracking the US market with Lintbells
In this episode, Inflexion Point tells the story of Lintbells, the pet health company behind YuMOVE, and how a UK success story set out to crack the US market. Host Tim Smallbone is joined by co-founder and Chief Innovation Officer Dr John Howie, and Fiona Hope, who took over as Chief Executive in 2022. They reflect on the moments that shaped it: the science that turned a green-lipped mussel from New Zealand into a joint supplement, the early and brave decision to partner with Amazon, the founder to CEO handover, and the choice to push into the US after the EU referendum. Along the way, they talk building the brand through TV advertising, winning the advocacy of vets, the acquisition of mobility business Walking Pets near Boston, and why getting the team, the inventory, the brand awareness and the commercial partnerships aligned at the same time is when the magic happens.