Vivona Brands

About 

Inflexion led the buyout of brand creation and management company Vivona in 2012, merging the US partner into the business and allowing for succession. We helped accelerate growth by expanding in the UK and abroad.  

Vivona Brands (formerly NPW) delivers on-trend beauty, wellbeing and lifestyle brands to global fast-fashion and beauty-savvy consumers. Vivona’s products are sold internationally through partnerships with major tier 1 retailers including Ulta Beauty, CVS, Walgreens and Target in the US and Sephora, Superdrug and Boots in EMEA. 

Value acceleration 

Inflexion’s international experts made us a good fit for management’s plans as we worked together to reposition the business for growth, mainly in the US, and introduced new products with a focus on the high growth wellness and beauty categories. Inflexion supported the development of the global infrastructure to grow the business internationally, including investment into internal systems, and we drew on our digital expertise to make improvements to Vivona’s digital infrastructure and operations. Sales increased, particularly in the US, and we continued to invest heavily into both front-office (sales and product development) as well as back-office resource. Our China presence was instrumental in helping recruit a local sales manager and then driving the international sourcing capability of the group.