Vivona Brands

Inflexion led the buyout of brand creation and management company Vivona in February 2012, merging the US partner into the business and allowing for succession. We worked together for seven years to help the business accelerate growth through new markets in the UK and abroad.

  • Sector


  • Headquarters

    London, UK

  • Fund


  • Investment date

    February 2012 - May 2019

  • Status


The company

Vivona Brands is a market-leading brand creation and management company that delivers on-trend beauty, wellbeing and lifestyle brands to global fast-fashion and beauty-savvy consumers. The business is growing strongly in North America and Europe by developing close partnerships with large retailers such as CVS, Walgreens, Boots and Target.

The Inflexion difference

Inflexion’s in-house country experts made us a good fit for management’s plans, and we have achieved a lot since the initial deal. We worked closely with the founders to bring in a new management team and introduced a highly experienced Chairman and latterly a CEO and FD. Our support office in China was instrumental in helping us to recruit a local sales manager and then driving the international sourcing capability of the group. We also invested in internal systems, including procurement and warehousing, and we drew on our digital expertise to make improvements to Vivona’s digital infrastructure and operations. Sales have increased, particularly in the US, and we continue to invest heavily into both front-office (sales and product development) as well as back-office resource.

Press releases