Virgin Experience Days

About 

Experience gifting business VED grew significantly during its partnership with Inflexion as it transformed from a single-country business to an international player, doubling revenues and entering the US market.  

Virgin Experience Days (VED) is a leading provider of curated experiences, inspiring gift ideas for customers across the UK and US. The company offers an extensive range of 5,000 experiences, from skydiving to luxury breaks, derived from its network of longstanding relationships with suppliers including Fortnum & Mason, Red Bull Racing and Bletchley Park. 

Value acceleration 

Inflexion backed the buyout of the experience gifting business in 2017, and supported the company’s growth and expansion into new markets, both organically and by acquisition. 

We invested in the company’s tech platform significantly, improving the consumer proposition and attracting new customers. The acquisition of US experience gifting business Cloud 9 Living established a platform in the US (Virgin Experience Gifts). Inflexion also backed the relaunch of the B2B division of the business (Virgin Incentives), substantially expanding its client base. The successful partnership saw revenues double.  

We sold a majority stake to Equistone, retaining a minority stake to be part of its exciting growth journey ahead.