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Virgin Experience Days

Virgin Experience Days is a leading provider of curated experiences, inspiring gift ideas for customers across the UK and US. Inflexion backed the buyout of Virgin Experience Days in 2017, before selling a majority stake to Equistone Partners Europe in 2022. Inflexion retains a minority stake in the business.

  • Sector

    Consumer

  • Headquarters

    Buckinghamshire, UK

  • Fund

    Enterprise

  • Investment date

    September 2017 - July 2022

  • Status

    Realised

The company

Virgin Experience Days is a leading provider of curated experiences, inspiring gift ideas for customers across the UK and US. Over a million experiences were sold to both consumers and c.1,000 corporate clients in 2021. The company offers an extensive range of 5,000 experiences, from skydiving to luxury breaks, derived from its network of longstanding relationships with suppliers including Fortnum & Mason, Red Bull Racing and Bletchley Park.

The Inflexion investment

Inflexion backed Virgin Experience Days in late 2017. A majority stake in the business was sold to Equistone Partners Europe in 2022 and Inflexion retained a minority stake through its Enterprise Fund.

The Inflexion difference

Inflexion supported the company’s growth and expansion into new markets, both organically and by acquisition. Our experienced in-house Digital team and investment in the company’s technology platform significantly improved the consumer proposition and helped attract new customers, whilst the acquisition of US experience gifting business Cloud 9, subsequently rebranded as Virgin Experience Gifts, established a platform for growth in the US. Inflexion also supported the relaunch of the B2B division of the business, called Virgin Incentives, substantially expanding the business’s client base.

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