Virgin Experience Days

Inflexion backed the buyout of Virgin Experience Days, the UK’s leading experiences business, in September 2017.

  • Sector


  • Headquarters

    Buckinghamshire, UK

  • Fund


  • Investment date

    September 2017

  • Status


The company

Virgin Experience Days offers curated experiences to consumers and corporates, from flying Spitfires to luxury breaks, selling over 750,000 experiences annually. Virgin Experience Days operates B2C and B2B divisions. The B2C offering provides customers with access to leisure experiences across a broad range of categories and occasions, while the B2B division, Virgin Incentives, offers experiences for employee rewards and recognition programmes.

The Inflexion difference

Our track record with related businesses such as Reward Gateway and On the Beach as well as our experience in building technology-led online businesses make us the perfect partner for the management team. Together we are building increased technology capability to drive an improved and more tailored customer experience, as well as refocusing the B2B division, Virgin Incentives. Inflexion’s digital expertise has also helped to advance the company’s digital marketing strategy and capability.

Press releases