Virgin Experience Days

Inflexion backed the buyout of Virgin Experience Days, the UK’s leading experiences business, in September 2017.

  • Sector


  • Headquarters

    Buckinghamshire, UK

  • Fund


  • Investment date

    September 2017

  • Status


The company

Virgin Experience Days offers curated experiences to consumers and corporates, from flying Spitfires to luxury breaks, selling over 750,000 experiences annually. The business operates a D2C and a B2B division, with the D2C offering providing customers with access to leisure experiences across a broad range of categories and occasions, while the B2B division, Virgin Incentives, offers experiences for employee rewards and recognition programmes. In 2021, VED acquired US-based Cloud9, rebranding it as Virgin Experience Gifts.

The Inflexion difference

Our track record growing technology-led online D2C businesses has helped the business significantly enhance its digital marketing and technology capability, as well optimise the customer experience to drive strong conversion and repeat rates. Under Inflexion’s ownership the B2B business, Virgin Incentives, has also been refocused, with Virgin Experience Days now operating its D2C and B2B divisions in both the UK and in the US.

Press releases