Lintbells was founded in 2006 with the ambition of giving pets happier, healthier lives with natural supplements. Its brands include YuMOVE, the number one joint mobility supplement for dogs and cats, and YuMEGA, the UK’s number one supplement for skin and coat. The UK market for pet supplements is worth approximately £100m and is growing at 7% per annum as pet owners become more aware of the existence and effectiveness of such products. Lintbells operates in a young and fragmented industry with scope for significant growth in the UK. The company also has a nascent but growing international business.
The Inflexion difference
Inflexion are drawing on our experience in the pet-care market through our investments in Medivet and Kynetec to support the Lintbells management team in growing its UK market share and launching new products. Our in-house digital team is enhancing the business’s existing digital presence and helping build its direct to consumer offer, while we leverage our network and international offices to support the company’s growth in overseas.
We are excited to have brought on board a true partner whose international presence and sector expertise will be invaluable as we work together to drive Lintbells’ growth. We knew we had found the right partner when the Inflexion team showed the ability to quickly understand our business and what drives it. It made the process move incredibly swiftly.
CEO & Co-founder, Lintbells