Inflexion backs leading pet supplements business Lintbells

Inflexion Private Equity is pleased to announce its investment in Lintbells Limited, a leading producer of nutritional supplements for pets.

Founded in 2006, Lintbells is now the leading pet supplements company in the UK, including two key brands: YuMOVE, the number one joint mobility supplement for dogs and cats, and YuMEGA, the UK’s number one supplement for skin and coat*. Lintbells has nascent but growing international businesses in Asia and Europe.

The UK market for pet supplements is worth approximately £100m and is growing at 7% per annum as pet owners become more aware of the existence and effectiveness of such products. With an immature and fragmented market, there is significant scope for Lintbells to scale further. There is also the opportunity to launch new products, enhance Lintbells’ existing digital presence and continue its international expansion.

Inflexion can draw on its experience in the pet-care market, having already invested in Medivet, the UK’s largest independent operator of veterinary practices, and Kynetec, the primary provider of market data to companies operating in this sector.


The Inflexion deal team comprised Tim Smallbone, Ben Long and Robin Senivassen. Ben Long will join the board on completion.

*Kynetec VetTrak MAT Sales November 2017.


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