Inflexion completes Partnership Capital investment in Outdoor Plus
Inflexion is pleased to announce that funds managed by Inflexion have completed a Partnership Capital, minority investment, in Outdoor Plus Ltd (“Outdoor Plus”). The business is a leading provider of high-profile, digital advertising sites in the UK.
Founded in 2006 by its Managing Director, Jonathan Lewis, Outdoor Plus is a provider of premium, large format digital advertising screens and banners at iconic London sites including the Hyde Park underpass, the Euston Underpass and the City of London Gateway. Recently, the company won a contract with TfL to bring digital advertising screens to road underpasses across the capital. Reaching audiences of over 40 million every fortnight, Outdoor Plus serves high profile brands such as Samsung, Jimmy Choo, Google and Jaguar.
The out-of-home advertising market is worth over a £1bn, within this, digital advertising has significantly outgrown the traditional market at more than 25% CAGR between 2010 and 2016.
Inflexion’s Partnership Capital investment will help accelerate organic growth in the business through the launch of new sites from contracts already won, as well as the further conversion of the company’s traditional sites to digital. Inflexion has also introduced a senior industry veteran, Nigel Sharrocks, who joins the board as Non-Executive Chairman.
Simon Turner, Managing Partner at Inflexion, commented “We are delighted to have been recommended to Jonathan and his team as the minority investor of choice, enabling him to find the right investment solution to suit his growth ambitions for Outdoor Plus. Inflexion brings strong TMT sector experience to support the business’ expansion plans and we look forward to working in partnership with the Outdoor Plus team.”
Jonathan Lewis, Managing Director at Outdoor Plus, commented “Outdoor Plus strives to provide high-end brands with state-of-the-art digital screens in unrivalled London locations. Inflexion shares our vision for growth and their knowledge and understanding of this sector, coupled with their Partnership Capital investment made them the right partner for the future development of our business. We plan to use their investment to continue to deliver the best sites in the best locations; delivering a premium London audience in areas of media scarcity.”
This investment adds to Inflexion’s TMT experience, current investee businesses include Group IMD, CableCom, Mobica and CloserStill Media, with the latter two Partnership Capital investments.
Inflexion was advised by Addleshaw Goddard.