Inflexion is pleased to announce it has agreed to sell Vivona Brands to specialist US branded consumer and healthcare services investor Webster Equity Partners.
Vivona Brands (formerly NPW) was founded in 1992 and delivers on-trend beauty, wellbeing and lifestyle brands to global fast-fashion and beauty-savvy consumers. Vivona’s products are sold internationally through partnerships with major tier 1 retailers including Ulta Beauty, CVS, Walgreens and Target in the US and Sephora, Superdrug and Boots in EMEA.
Under Inflexion’s stewardship the business has been repositioned for growth, mainly in the US and by introducing new products with a focus on the high growth wellness and beauty categories. Inflexion has supported the development of the global infrastructure to grow the business internationally.
We are pleased that our hard work has led to the successful repositioning of Vivona. Our tenacity has resulted in a business that has expanded in the US and successfully launched new product lines. We are delighted to have found a strong new owner to support the continued growth of the business in a growing market, and we wish them all the best in the future.
We’ve had an incredible journey of growth and transformation with Inflexion at our side. Our rapid growth in the US food, drug and mass channel has enabled us to distribute our brands in over 20,000 top-tier US stores. Inflexion’s support as we built our global infrastructure and entered new markets was instrumental in helping us grow the business.
Contact us
Please contact us if you have any media enquiries or would like to attend any of our events
