Inflexion Private Equity is pleased to announce it has completed the sale of its minority investment in Outdoor Plus to Global Radio.
Founded in 2006, Outdoor Plus is a provider of premium digital advertising screens at iconic London locations including the Hyde Park Underpass, London Two Towers – Hammersmith Flyover, Euston Underpass and City of London Gateway. The company has grown to become a market leader with a portfolio of over 40 screens in 27 locations, reaching an audience of over 77.7 million per fortnight for customers including Samsung, Google, Jaguar and Jimmy Choo.
Following Inflexion’s minority investment in Outdoor Plus in late 2016, the business has accelerated its growth in a variety of ways: 12 new premium digital sites have been opened in conjunction with Transport for London with three further digital sites secured; over 30 traditional sites have been converted to digital; and the business’ management and sales team has been built out with Inflexion’s support.
During our partnership, we backed Outdoor Plus’s management team to implement its rapid growth strategy. We supported the company to expand and further digitalise its portfolio, strengthen its team and further enhance its operations. Together we have proudly created a clear market leader in the digital out-of-home advertising market and we wish Outdoor Plus every success in the future.
The team at MYCOM OSI have built up an excellent global client base and designed their technology and the company to address the global trend of digital transformation that is underway. With our support, the firm plans to continue to evolve their offering and expand their global footprint. We look forward to working together to continue to grow this exciting business
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