Group IMD

In 2016 Inflexion backed the buyout of Group IMD, a global market leading technology business and cloud-based provider of distribution workflow to the global video advertising industry.

  • Sector


  • Headquarters

    London, UK

  • Fund


  • Investment date

    September 2016

  • Status


The company

Group IMD radically simplifies complex video advertising workflows and distribution. Working with advertising agencies, brands, production houses, broadcasters and digital businesses they are enabling dynamic, real-time and relevant video advertising.

Its proprietary platform provides the only global, integrated view of video advertising that is distributed to online, social, linear broadcasters and advanced TV platforms. Coupled with broadcast-grade quality control and scalable cloud-native technology, 3,000 clients trust the business to connect them with media platforms in more than 100 countries. With over 35 local offices around the globe they have recently led the move to digital workflow in Japan and have a pre-eminent position in Europe, Asia Pacific, Latin America and the Middle East.

The Inflexion difference

Inflexion’s international offices and M&A experience have been supporting Group IMD in achieving its growth plans. The Inflexion team has supported the business on the ground in China, as well as in executing its first bolt-on acquisition in Europe; the merger with Honeycomb. Inflexion has also assisted the management team to develop their proposition and to explore expansion opportunities in other market segments and geographies.

Press releases