Founded in 2015, Goat is a social-led marketing agency focused on helping big brands to use influencer marketing effectively. It couples a data-led approach with deep industry insight to help large blue-chip corporates such as Dell, King and Tesco, reach niche audiences at scale through the use of influencers. Goat is headquartered in the UK, with c.150 staff split between the UK, US, Europe and Asia. The business is scaling rapidly with revenues growing at over 100% per year. Goat continues to be led by its founders Nick Cooke, Harry Hugo and Arron Shepherd.
The Inflexion difference
Inflexion is working with Goat to capture a greater share of wallet from large, global customers and continue acquiring new customers in the UK and overseas, using our extensive network. Goat’s data-led approach is being refined and optimised with the help of Inflexion, accelerating organic growth through its best-in-class service.
We were immediately drawn to Inflexion as they really understood our business, as well as the social media sub-sector. The business we have built has expanded quickly in the six years since we set it up, and it feels like a logical next step to partner with Inflexion as we look to expand into new territories and extend our data capabilities even further.