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Inflexion Private Equity is pleased to announce the successful IPO of National Accident Helpline, the leading UK consumer marketing business focused on the personal injury market. Inflexion will retain a 15 percent shareholding in the company, worth £12.4m on the float price, bringing the total realised and unrealised return to 3.7x.
NAHL Group will be traded on the AIM market of the London Stock Exchange, with pricing set at 200 pence per share and a market capitalisation of £82.5m.
Inflexion invested in NAHL Group in 2009, previously Consumer Champion Group and the clear market leader with a respected brand and an excellent reputation within the legal profession. Inflexion worked closely with NAHL Group’s ambitious management team to implement strategic changes that have driven the company’s impressive growth over the five year ownership period. Amongst notable developments was the creation of ‘The Underdog’ animated marketing campaign, which proved very successful driving a 50 percent increase in enquiry volumes in 2013 compared to pre-Underdog levels.
Simon Turner, Managing Partner at Inflexion said “We are proud that during the period of our partnership capital investment in National Accident Helpline earnings have grown by around 30 percent. NAHL Group is a highly respected brand with a market leading position. The positive investor reaction is testament to the company’s future potential and through our retained stake in the business we look forward to the next stage of growth.”
Russell Atkinson, Chief Executive Officer of NAHL Group, said “NAHL Group is a well-recognised and trusted brand with a highly cash generative business model and we are delighted that investors have recognised the potential that exists for further growth in our market. We believe that becoming a public company will enhance NAHL’s position as the market leader and we look forward to building on our position to create significant value for our shareholders.”
The sale process was led by Richard Swann and Andrew Leek.