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Ideal Shopping Direct completes acquisition of Craft Channel Productions Limited

Ideal Shopping Direct is pleased to announce that their craft division, Craft Retail Group, has completed the acquisition of Craft Channel Productions Limited (CCPL) for an undisclosed sum. The deal will accelerate plans to develop new craft strands for the Craft Retail Group and will also lead to a number of product development opportunities.

Craft Retail Group Managing Director Tony Sheridan commented, “This acquisition immediately places us in the cake craft market through the website www.cakecrafting.co.uk , which is an exciting and growing sector that we are keen to develop. We will also have the opportunity to develop the Tattered Lace branded product that has been one of the best-selling brands in paper craft in recent years”