Sectors Retail, consumer and leisure
Location London, UK & Cincinnati, USA
Investment type Buyout
Date of investment February 2012
Investment status Current
Non-executive directors Catherine Richards

Vivona Brands

The company

Vivona Brands is a market-leading brand creation and management company that delivers on-trend beauty, wellbeing and lifestyle brands to global fast-fashion and beauty-savvy consumers.

The business is growing strongly in North America and Europe by developing close partnerships with large retailers such as CVS, Walgreens, Boots and Target.

Growth strategy

Vivona’s original founders wanted to realise some value and step back from the day-to-day running of the company, as well as professionalise the business. Inflexion has backed the management team to provide a succession solution as well as explore new geographies and channel opportunities in the beauty, wellness and gifting categories.

The Inflexion difference

Our in-house country experts made us a good fit for management’s plans, and we have achieved a lot since the initial deal. We worked closely with the founders to bring in a new management team and introduced a highly experienced Chairman and latterly a CEO and FD. Our support office in China was instrumental in helping us to recruit a local sales manager and then driving the international sourcing capability of the group. We also invested in internal systems, including procurement and warehousing, and we drew on our digital expertise to make improvements to Vivona’s digital infrastructure and operations. Sales have increased, particularly in the US, and we continue to invest heavily into both front-office (sale and product development) as well as back-office resource.

In 2018, Vivona was recognised by consecutive awards in the Sunday Times & HSBC International Fast Track 200.