Sector Digital out-of-home advertising
Location London, UK
Investment type Partnership Capital
Date of Exit September 2018
Status Realised

Outdoor Plus

The company

Founded in 2006 by its Managing Director, Jonathan Lewis, Outdoor Plus is a provider of premium, large format digital advertising screens and banners at iconic London sites including the Hyde Park Underpass, the Euston Underpass and the City of London Gateway. Recently, the company won a contract with TfL to bring digital advertising screens to road underpasses across the capital. Reaching audiences of over 40 million every fortnight, Outdoor Plus serves high profile brands such as Samsung, Jimmy Choo, Google and Jaguar.

The out-of-home advertising market is worth over a £1bn, within this, digital advertising has significantly outgrown the traditional market at more than 25% CAGR between 2010 and 2016.

Growth strategy

Jonathan Lewis and his highly experienced team have built a successful and rapidly expanding business. As they embark on launching new sites from recently won contracts and further converting traditional sites to digital, Jonathan sought a minority partner, committed to supporting his ambitious growth strategy.

The reality is we weren’t looking for an investor…to find that we could take on a minority partner whilst retaining control was very exciting. Jonathan Lewis, Founder and Managing Director, Outdoor Plus

The Inflexion difference

Inflexion was recommended to Jonathan and his management team as the minority investor of choice. Through our Partnership Capital offering, we enabled Jonathan to find the right investment solution for his business. During our investment 12 new premium digital sites were opened in conjunction with Transport for London with three further digital sites secured, over 30 traditional sites were converted to digital and the business’ management and sales team were built out.

As part of our investment, we introduced senior industry veteran, Nigel Sharrocks, who joined the board as Non-Executive Chairman.