The business

National Accident Helpline (“NAH”), is the UK’s leading legal services marketing company specialising in personal injury cases. Founded in 1993 and based in Kettering, NAH has grown to be the largest referral source for personal injury claims in the UK, gaining cases through major response-driven advertising campaigns primarily on television and a growing internet presence. Calls generated are screened by its team of law graduates, who then refer the appropriate customer enquiries to its 90-strong panel of approved solicitor firms. NAH is the clear market leader in its field with a highly recognisable, respected brand and an excellent reputation with the legal profession.

The investment

Simon Turner, Richard Swann, Christian Hamilton, Andrew Leek and Malcolm Coffin led the transaction on behalf of Inflexion and Richard Swann will be joining the board.