Sector Retail, consumer & leisure
Location Hertfordshire, UK
Investment type Buyout
Date January 2018
Status Current
Non-Executive Directors Ben Long


The company

Founded in 2006, Lintbells is a leading producer of nutritional supplements for pets. Its brands include YuMOVE, the number one joint mobility supplement for dogs and cats, and YuMEGA, the UK’s number one supplement for skin and coat. Lintbells has nascent but growing international businesses.

Growth strategy

The UK market for pet supplements is worth approximately £100m and is growing at 7% per annum as pet owners become more aware of the existence and effectiveness of such products. Lintbells operates in an immature and fragmented market, so there is significant scope for the business to accelerate its growth in both the UK and internationally.

The Inflexion difference

Drawing on our experience in the pet-care market, through our investments in Medivet and Kynetec, we will support the Lintbells management team to launch new products, enhance the business’s existing digital presence and continue its international expansion in Asia and Europe.