Sector Business services
Location Newbury, UK
Investment type Buyout
Date May 2016
Status Current
Non-Executive Directors Richard Swann, Mark Williams


The company

Kynetec delivers innovative, data-driven market information to the agriculture and animal health markets, providing detailed insight into their customers’ end markets and strategic opportunities. The business was founded in 2002 by Stephen Hearn and bought by GfK in 2009.  It has grown rapidly in recent years and delivered sales of $41m in 2015. The company has a global team across 21 countries, comprising more than 270 research professionals, 270 skilled interviewers and a network of more than 80 partners. The business serves a wide range of long standing, blue chip customers.

Growth strategy

Kynetec’ management team was looking for an investor which would help build on Kynetec’s leading position, backing the buyout to support new product development, geographic expansion and new data delivery methods. In keeping with the business’ historic acquisitive growth, the management team was also looking for an investor to support its acquisition strategy.

The Inflexion difference

Inflexion has been actively tracking the data services market and identified Kynetec as a leader in its field, sitting within a large listed company, GfK. Inflexion’s carve-out credentials, in-house specialists and sector expertise were highly valued by GfK, which was impressed by our ability to deliver a highly complex transaction and affect a full carve-out over a five month period since exchange in November 2015. Kynetec relaunched as a newly independent business on May 1st 2016.